Managers help with change of direction

first_imgManagers help with change of directionOn 28 May 2002 in Personnel Today Related posts:No related photos. Comments are closed. Previous Article Next Article Barclaycard held a conference for 250 of its senior managers to help thecompany form its new corporate direction and identify the best way tocommunicate this to all staff. Phil Rowe, Barclaycard’s head of internal communications, said the decisionwas taken to involve staff in the creation of a new ‘vision’ following a numberof changes, including the takeover of the Providian bank and its 500 staffearlier this month. Barclaycard has also just launched in Italy and recently started BarclaycardDirect, a remote business selling investments, insurance and mortgages. The programme, organised by Eventworks, began with the executive level teamworking with board members of Barclaycard’s different businesses, including HR,to identify a vision statement, which was “We will become the most admiredcard business in the world.” The conference was held to allow the next layer of leaders and seniormanagers from across the business to have an input into the process. “Over two days we asked, if this is our long term vision what do youthink we need to do in order to achieve it?,” said Rowe. The delegates agreed that Barclaycard’s core stakeholder groups werecustomers, colleagues, company and community and then through discussionidentified how these were to be involved to help drive the overall vision. Finally, the managers suggested ways of ensuring all their employees areinvolved, including a roadshow, permanent areas promoting the corporate vision,and via the intranet. Rowe said traditional internal communication methods would also be used,such as team briefings and quarterly leadership team meetings. “We mustinvolve people as much as possible, we want to limit the amount of central pushto put this process in the hands of our people so they can bring it tolife,” he explained. last_img

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