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The story of Nike in its founders words

first_imgNew Delhi, Apr 21 (PTI) The inside story of Nike, which began as an intrepid start-up evolving into one of the worlds most iconic brands is narrated for the first time by the multinational companys co-founder and CEO Phil Knight, in a memoir scheduled to hit the stands on April 26. Titled Shoe Dog the book, publisher Simon & Schuster says, focuses on the companys early years.In 1962, fresh out of business school, Phil Knight borrowed USD 50 from his father and created a company with a simple mission – import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed USD 8000 in his first year.Today, Nikes annual sales top USD 30 billion and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols but Knight, the man behind the swoosh, has always remained a mystery.”Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business,” says the publisher.Knight details the many risks and daunting setbacks that stood between him and his dream – along with his early triumphs.Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.”So that morning in 1962 I told myself: Let everyone else call your idea crazy? just keep going. Dont stop. Dont even think about stopping until you get there, and dont give much thought to where there is. Whatever comes, just dont stop,” Knight writes.advertisement Physician-author Abraham Verghese describes the book as “a great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike.””This is Phil Knight, one on one, no holds barred. The lessons he imparts about entrepreneurship and the obstacles one faces in trying to create something, are priceless. The pages I folded down are too many to mention,” he said in a statement by the publishers. PTI ANS ANSlast_img read more

Arizona Cardinals free safety Tyrann Mathieu 32

Arizona Cardinals free safety Tyrann Mathieu 32

first_imgArizona Cardinals free safety Tyrann Mathieu (32) intercepts a pass for a touchdown as San Francisco 49ers wide receiver Anquan Boldin (81) misses the catch during the first half of an NFL football game, Sunday, Sept. 27, 2015, in Glendale, Ariz. (AP Photo/Rick Scuteri) Former Cardinals kicker Phil Dawson retires Derrick Hall satisfied with D-backs’ buying and selling Arizona Cardinals All-Pro defender Tyrann Mathieu has revolutionized the hybrid defensive back position.Mathieu is one of the most valuable defenders in the NFL, making him irreplaceable, according to NFL.com’s Adam Schien who listed the top nine indispensable defenders.He’s the firepower, the attitude, the game changer for the nasty Cardinals’ defense. Mathieu is a true ballhawk. He’s a fierce and reliable tackler. He defends passes. Mathieu can line up as a safety or a corner. He’s a jack of all trades. And he alters what opposing offenses are trying to accomplish.You saw last year how the Cardinals’ defense was affected when Mathieu went down with a season-ending knee injury. My man Bucky Brooks pointed out the difference — 12-2 record, 19.2 points allowed per game with Mathieu; 2-2 record (including two playoff games), 28.2 points allowed without him — in a recent piece on the defensive back.For the Cardinals to reach their full championship potential in 2016, they need the Honey Badger back in action.Other members on Schien’s list include: J.J. Watt, Khalil Mack, Luke Keuchly, Von Miller, Fletcher Cox, Ndamukong Suh, Earl Thomas and Muhammad Wilkerson. The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo Despite having his season cut short, Mathieu was still named to the first-team All-Pro and was named a Pro Bowler for the first time in his career.Mathieu racked up 89 tackles, five interceptions (one returned for a touchdown), 17 passes defended, 11 tackles for loss and a forced fumble in 14 games last season before tearing his ACL for the second time.Mathieu tore his left ACL in 2013 and his right ACL last year. 0 Comments   Share   Top Stories Grace expects Greinke trade to have emotional impactlast_img read more